Article published on Wednesday, July 13th, 2011
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Paris, France – Recently, Ubisoft declared the acquisition of free to play game developer Owlient. The crew at Owlient possesses extensive knowledge of the operations of online game-playing communities, in addition to their Howrse brand carries nearly 2 million monthly active participants.

Started in Paris in 2005, Owlient along with their 40 crew members is really a precursor in producing free-to-play games. The firm arranged itself separately for their capability to develop the skills and solutions required to handle and captivate an online game community.

"We are thrilled to welcome the talented team at Owlient to Ubisoft. Over the last five years they have developed an architecture dedicated to delivering and monetizing games as a service, as well as the skills of attracting and retaining online communities,” said Yves Guillemot, chief executive officer at Ubisoft. “This acquisition is the next step in the acceleration of Ubisoft’s free-to-play strategy following last year’s launch of Settlers Online, CSI Crime City and Heroes Kingdoms, as well as the recent beta launch of our ambitious title Tom Clancy’s Ghost Recon Online.”

"Joining the Ubisoft team will allow us to accelerate our international business and to expand our expertise and our games to new platforms. It also lets us integrate our proven online services architecture with Ubisoft’s so that we can help grow their brands online,” affirmed Olivier Issaly, chief executive officer of Owlient. “We are proud of what our team has accomplished and confident that joining Ubisoft will allow us to continue that success. We’d also like to thank our shareholder Innovacom, who has accompanied the Owlient team over the years as we developed.”

Soon after acquisitions of Massive Entertainment, Nadeo and Quazal, Owlient symbolizes the extension of Ubisoft’s concentration on growing its online knowledge and structure in an effort to broaden its profile utilizing innovative online business models like free-to-play. The current release of AAA game Tom Clancy’s Ghost Recon Online in closed beta, the excitement of the TrackMania community, the achievements of The Settlers Online in Germany plus the Uplay online services platform are definitely the newest understandings of this particular strategy.