Article published on Wednesday, June 29th, 2011
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In an attempt to gain more paid subscribers, Blizzard has deployed a new marketing strategy in their latest patch "Rage of the Firelands" that will allow new players to enjoy a longer glimpse of World of Warcraft for free. Instead of the 10 to 14 day trials they usually offered, new players will be able to create as many characters as they like with a level 20 cap. Players can even choose to become a Blood Elf or Draenei in this new World of Warcraft version that Blizzard is calling World of Warcraft Starter Edition. But don’t get your hopes up yet. This free-to-play option is a very watered down version of WoW. The chances of World of Warcraft fully adopting the free-to-play model is still slim considering that they still have over 11 million loyal subscribers supporting their triple A title.

On top of the level 20 cap, there are other restrictions for new players who are thinking about taking advantage of the Starter Edition. There will be no voice communication or public chat, no guilds, no item trading and no forming parties with players over level 20. There is also a wealth limit of 10 gold but of course, players can remove these restrictions anytime by converting into a paid subscriber.



"Rage of the Firelands" is now running wild in World of Warcraft, touting new quest and raid content, UI enhancements and "much more," Blizzard says.