Article published on Sunday, January 15th, 2012
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In December of 2011, EverQuest II officially went free-to-play after 7 years of service. John Smedley, the president of Sony Online Entertainment tweeted recently on January 10th that they were seeing amazing growth in EQ2 since the switch to F2P.

In his own words, he tweeted "40% increase in daily logins since going f2p. 300% increase in new players."

Sony Online Entertainment is breaking into the free-to-play market with great success by giving more choices to the players. This shows that the management team is going in the right direction. As posted on the EverQuest 2 website, "Our philosophy is simple. Free games. No commitment. And if you want to buy, it’s on your terms." This is a great way to keep classic MMO games alive. With the huge increase in new players, the online game is also earning more revenue through the profitable free-to-play model. John Smedley tweeted that there was a 200% increase in item sales.

He also said, "Plus we have added a lot of new subs. All during the time that some really good competition hit the market."

EverQuest II still offers subscription plans (Silver and Gold) for those who want more features. A few months ago, DC Universe Online also went free-to-play with similar results. By adopting the F2P model, SOE games that have been in the market for many years with declining interest from players are now growing stronger.